Where is cobra beer made




















This article is about: World , Modern Marketing , Brand. Marketing can change the world. Register The Drum Plus. Digital Transformation A-Z Topics Ad of the Day.

Ad spend. Ad tech. Agency culture. Agency models. Agency performance. Awards case studies. Brand purpose. Brand safety. Brand strategy. Business of media. Creative Works. Diversity and inclusion. Future of TV. The new branding reflects its journey from humble beginnings into a household name and a drink of choice for all food types. He set out on a mission to create a beer which would be the perfect accompaniment to any meal.

Cobra Beer is now stocked in thousands of supermarkets and off-licences around the world, as well as pubs and restaurants of all kinds, including Indian, Chinese, Vietnamese, Thai, Turkish and Lebanese restaurants. Brasserie du Mont Blanc. Schneider Weisse 2. Wheat Beer.

Schneider Weisse. Our selection of beers just for you by Oswin Rodrigues, an expert in beer for 10 years. Don't waste a drop! Your email address. Customer service. Contact us via email Frequently ask questions Tell a friend. About us. Who are we? Sitting in a traditional British pub one evening after classes, wondering whether to have a too-fizzy lager or a too-heavy ale, I had an idea: I wanted to create a more balanced beer, one that would pair well with food, especially the spicy curries from home.

It would appeal to both men and women. And I could eventually sell it around the world. That was the dream. Today it is a reality. The journey required a great deal of creativity. It also demanded vision, flexibility, and integrity—not just from me but from everyone who helped me build the business. I never reconnected with those grade school teachers, but I hope they would be proud. Although I declined to continue my career in accounting or to pursue one in the legal profession, the specialized training I received in both fields was invaluable.

I learned how to operate in a global firm and was exposed to a variety of businesses from the inside; this gave me insight into how I might run my own. As a law student who debated in the Cambridge Union and stood for university union elections, I learned how to build relationships, make a case with passion and reason, and get people behind me. But entrepreneurship was always calling to me in the background. My great-grandfather had pursued this path: He built his own business and lost it three times before eventually amassing the family fortune.

He then became a noted philanthropist and a member of the House of Lords in India. I was just three years old when he passed away, but one of his daughters, my great-aunt, told many stories about him, so he remained an important influence.

I was a beer lover but often found lagers to be gassy, bland, and bloating; ales, meanwhile, were too heavy and bitter to drink with food. I wanted something in between—cold and refreshing but also smooth. Each night I found myself experimenting, mixing brews that were then on the market to find the right blend. At the same time, I knew that launching a beer brand was too ambitious for a first venture. I needed to acquire some business experience first. Although India was then a closed economy with a socialist model, I anticipated liberalization.

So in I teamed up with Arjun Reddy, a friend from Hyderabad, and we launched our polo-stick-importing business. You have to go door-to-door with your pitch. I seized the opening and explained my idea.



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