What makes juicy couture so expensive

The feminine and mostly pink products flew off shelves, but Juicy became less and less exclusive. At the time, Juicy was a rapidly growing company. However, the women felt they had to make the sale so Liz Claiborne could take their brand to the next level. The demand for Juicy Couture apparel was high, and in order to meet demands, the brand opened up several stores around the country.

Nash-Taylor said :. The new management were just not into founders We wanted to feed it with new ideas, stay current.

To resolve the disagreement, Nash-Taylor and Skaist-Levy left the company in It wasn't easy to say goodbye, but the women knew it was time for departure. Nash-Taylor also shared:. But we felt like it was ours. That was the difficult part. We thought we would be with Juicy forever.

He believed the global recession caused Juicy Couture's sharp decline in sales. In fact, all department stores took a big hit in Because the Juicy line relied on department stores for business, the brand also took a big hit. McComb explained :. In , Juicy Couture's net sales saw a That number continued to drop.

Consumers also became hungry for higher end designs at cheaper prices. The decision reinvigorated the company; people flocked to the vibrancy and poignant imagery. To celebrate the ad event, Juicy Couture placed pink ribbons around the New York store, making it look like an enormous present. Juicy Couture designers can thank the paparazzi for much of their success. When the company started in , pop culture magazines like US Weekly were becoming popular and so were photographs of celebrities doing regular things.

The characters I looked up to on television, like Paris [Hilton] and Nicole [Richie], the cast of Mean Girls , and the popular girls of Degrassi were all fans of the velour [suits with] encrusted rear ends. With a lot more time spent at home, it only makes sense to want to be wearing something soft and cozy.

It is a slight flex to let someone know you had the means to purchase the matching set. Makes someone feel complete when the top matches the bottom. I was in high school during the height of Juicy Couture in the early s, and I remember every teenage girl and their mother wanted the tracksuit because it was so embedded in popular culture at the time. The brand really thrived at the same time reality TV did, so not only were we seeing the clothing in scripted fare, but also on reality shows and through tabloid culture.

Her mom Tina was also often spotted in the sweatsuit, giving permission for moms to wear it as well as their daughters. People wanted to wear it, and hoped they would look great and accepted doing so. Nostalgia is a powerful drug, and I always think we clutch onto it even tighter during turbulent times. The moment we see or touch the fabric of Juicy, we are instantly reminded of the early-aughts, and although the country certainly went through difficult times back then, we tend to associate the Juicy Couture brand with the good, and simply forget the rest.

To me, the tracksuit will never lose its It factor. No matter who tries to make a tracksuit, it will never emulate the Juicy feel. I love how glamorous it makes me feel. The s fashion is my personal style, so the Juicy girl aesthetic is something that will forever be relevant to me. It is instantly recognizable anytime you see it. I have a cute Juicy collection. Most of my pieces are thrifted, but I have one pink velvet purse that was gifted to me, which is hands down my most-worn and favorite item.

It was I was a high school freshman in Los Angeles, and Paris Hilton was the queen of everything. The Simple Life had just debuted and I was still tirelessly trying to convince people that I was straight.

She was also blonde, and the closest thing we probably had to a Paris in high school. Maybe that's why I thought I had a crush on Lisa, even though I probably just wanted to be her. One thing I did notice, however, of all the Juicy girls at school, is that they never had backpacks on.

It's as if they couldn't be bothered to be at school—a notebook and small bag would suffice. I didn't buy any Juicy back then.

I wasn't that gay yet. It was so perfect. Kim: The recession inspired a movement towards minimalism, which was pretty much the opposite of what Juicy Couture embodied. DiNardo: Juicy as a label was all about that flashiness and that fun. And so, there was a somberness to fashion, a seriousness, after , and it really wasn't on-brand for Juicy. In , founders Skaist-Levy and Nash-Taylor left the company, citing a loss of ability to help their brand evolve.

Sale numbers continued to drop as Juicy failed to keep up with the growing contemporary fashion market. While labels like Alexander Wang and Theory quickly pivoted to add more pieces to their collections, Juicy didn't. The company has an eclectic portfolio, including the licensing rights for the estates of Elvis Presley and Marilyn Monroe.

The group announced plans to close all of Juicy Couture's US stores but said it would reopen five to 10 as it rebuilds the brand. ABG later made a deal with discount retailer Kohl's to sell Juicy-branded products, effectively abandoning the brand's veneer of luxury for many loyal fans.

Despite its fall from department store to discount bin, Juicy Couture has been angling for a comeback for years. A collaboration with cult fashion brand Vetements re-sparked interested and lent Juicy some street cred. Kylie Jenner even posted a picture wearing a pricey tracksuit from the collection. This marked an upscale pivot for the brand after being sold at Kohl's since In , Juicy Couture released its first-ever runway collection to show pieces from its main contemporary line, Juicy Couture Black Label.

It also released two new cosmetic collections, which have been met with varying degrees of excitement. As for whether we'll be seeing Juicy's tracksuit everywhere again:. DiNardo: I think they could capitalize on those customers that were in their teens or late teens when the brand was popular. Now those women are moms, and they want something comfortable but pulled together. It's quite possible that the tracksuit could be that item. Kim: Plus, Juicy Couture could fit right into the athleisure market that's continuing to dominate the fashion industry.

And with so many other early s fashion trends coming back, who knows? World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation.